Origin Eight exists to help consumer brands navigate the path from product to retail to consumer.

At the heart of every successful brand is a simple challenge: understanding what consumers value and transforming those insights into products, experiences, and opportunities for growth.

Through strategic advisory, fractional leadership, and project-based engagements, we partner with founders and leadership teams to bring clarity to complexity, connect ideas to execution, and build sustainable pathways for growth.

Whether identifying new opportunities, preparing for retail expansion, commercializing products, or navigating periods of transformation, we help brands move from strategy to execution with confidence.

Our experience spans beauty, wellness, consumer products, apparel, home, eCommerce, and more, with deep expertise across retail, product commercialization, consumer insights, merchandising, go-to-market strategy, partnerships, and licensing.

We believe meaningful growth with staying power doesn’t happen by accident. It happens when strategy, execution, and opportunity come together with intention.

FOUNDED ON BOTH SIDES OF THE TABLE

Origin Eight was founded by Collette Trejo after more than two decades working across buying, merchandising, sales, brand building, and executive leadership.

That experience shapes how we work today: seeing opportunity through the lens of the consumer, the brand, and the retailer.